Free opportunity calculator
Estimate the Opportunity Inside an Old HVAC Lead List.
Model a specific eligible segment using your own contact, booking, close-rate, and average-value assumptions.
Enter your assumptions
Use a specific, eligible database segment.
Based entirely on your selected segment and assumptions
Estimate only—not a forecast or guarantee. Actual results depend on data quality, eligibility, consent, message relevance, deliverability, response handling, capacity, and sales performance.
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A scenario—not a promise.
The calculator applies each percentage in sequence. It does not know whether records are valid, contactable, eligible, interested, or a fit for current capacity.
- Potential contactsOld leads × estimated contact rate
- Potential appointmentsContacts × estimated booking rate
- Potential customersAppointments × estimated close rate
- Revenue opportunityCustomers × average job value
Common questions
Answers before you book
Should I enter my entire CRM?+
Use a specific segment with similar context, recency, data quality, and eligibility. Combining unrelated records makes the estimate less useful.
What is contact rate?+
The percentage of records expected to produce an actual two-way interaction—not simply a delivered message.
Does this account for consent and opt-outs?+
No. Eligibility, consent, suppression, and channel requirements must be handled before outreach.
Why are booking rate and close rate separate?+
An appointment is not a completed sale. Separating them produces a clearer funnel.